Evisuclothing started in 1991 in Osaka Japan. Hidehiko Yamane founded it. He crafted 14 evisu jeans pairs daily. Each got a hand-painted seagull logo. Name blends Levi's "L" with Ebisu god. Ebisu means luck and fish. First store opened as Old Hampshire Bond. Now base sits in Shijō Osaka. Evisu Wikipedia tells the tale